Basics provides high quality natural and organic foods, supplements and lifestyle aids. They offer as much locally grown produce as they can source - watch for signs and stickers in the store. They have extensive bulk food, gluten free food, and vitamins & supplements sections with knowledgeable staff to help you. Basics offers an intriguing selection of gifts, including Wisconsin Cheese boxes, fruit baskets, local wines and spirits, and custom made crafts. They even have dine-in options, with Lucy's Loon Lake Coffee & Deli and Shizen Natural Sushi located inside the store. If it isn't in use, take a moment to look at the incredible mural painted in their community room.

Address: 1711 Lodge Dr - Janesville - WI, 53545
Phone: 608-754-3925
Fax:  608-754-4835