Safecon Janesville


The Janesville Area Convention & Visitors Bureau (JACVB) leads, supports and promotes the area's tourism industry by marketing the region as a prime visitor destination, creating a positive economic impact for the community and enhancing the quality of life.


Janesville will be recognized as a destination in which visitors can easily experience a sense of achievement, enrichment and escape.

2018 A Year in Review

  • Visitors to Janesville spent $145 million in 2018 - up 2.7%
  • The impact of visitor spending in Janesville generated another $78 million in business sales as visitor activity supported $223 milllion in total sales
  • Visitor activity sustained a total of 1,209 jobs, with income surpassing $28.6 million
  • Including indirect and induced impacts, tourism in Janesville generated $14.1 million in state and local taxes last year. Of Wisconsin's 72 counties, Rock County ranked 12th for visitor spending in 2018
  • The JACVB provided direct services to 79 meetings/conferences, totaling 166,000 attendees and 13,800 room nights
  • Economic impact from events serviced by the JACVB totaled over $10 million
  • The JACVB Visitor Information Center saw 1,290 total inquiries from 38 states and 5 counties
  • The JACVB website had 280,000 pages views, 121,000 sessions and 89,000 users in 2018
  • 11,000 people currently follow the JACVB Facebook page

*Visitors to Rock County spent $4.5 billion in the last 20 years
*Janesville collected $15.5 million in room tax in the last 20 years
*The JACVB has given away over $240,000 in grants to local events and attractions since 2007
*Tourism in Rock County accounted for an average of 4,000 jobs each year for the past 10 years
*The economic impact of groups JACVB worked with over the past 10 years totaled nearly $76 million

Visitor Spending in Rock County
vistor spending in rock county
Rock County Tourism Industry Jobs
rock county jobs
Room Tax
room tax chart
Economic Impact of Groups JACVB Worked With
economic impact hart
Tourism Grants Given to the Community
tourism grants chart
Annual Hotel Occupancy
annual hotel occupancy chart