Janesville Rotary Gardens

Janesville...Wisconsin's Great Outside, offering fun for your entire family. We invite you to visit our 2,500 acres of beautiful parkland, stay at one of 9 comfortable lodging facilities, and soak in our 20 acres of breathtaking botanical gardens and 9 historic districts. Twenty percent of Wisconsin's buildings listed on the National register of historic places can be found in Janesville. End your day with live theatre, an award winning water-ski show, unique shopping or dining at one of over 100 restaurants.

Let our expert staff at the Janesville Area Convention & Visitors Bureau, Inc. help you plan your next visit, group tour or meeting and conference event. The Janesville Area Convention & Visitors Bureau, Inc. is an independent non-profit corporation whose mission is to lead, support, and promote the convention and visitors industry in the Janesville area by promoting Janesville, Wisconsin's Great Outside, as a prime visitor destination, thereby creating a positive economic impact on the community and enhancing the quality of life. We do this by working in the three basic areas of: meeting/conferences groups, motorcoach groups and leisure travelers. Our goals are simple, to provide you with the best experience possible as you visit Janesville and make your choice to return often an easy one

Main Office

20 S. Main Street, Suite # 11
Janesville, WI 53545
Open Monday thru Friday
8 AM - 5 PM
FAX 1-608-754-2115.

Visitor Information Center

Mid-May to Mid-September
7 Days a week
9 AM - 5PM
Palmer Park
I-90 Exit 175 B


The Janesville Area Convention & Visitors Bureau is an independent non-profit 501(c)(6) corporation. We are not a division of the City of Janesville or Forward Janesville.
We are a Destination Marketing Organization whose purpose is to bring visitors to Janesville. Per Wisconsin State Statute, our budget is dedicated specifically to sales and marketing programs focusing on the leisure market, motorcoach/group business, and meetings and conferences that create overnight stays. We are not membership-based and represent all tourism businesses.
During 2019, the JACVB turned an investment of $700,000 in room tax revenues into $12 million dollars of economic impact through meeting/conference and motor coach activity alone. Each dollar invested with the JACVB results in $17 being spent in our local economy."
We're here to answer questions, point people in the right direction, and create informational pieces that help travelers find their way to and around Janesville. We provide a "one-stop shopping" point of contact and act as a liaison for meeting planners and motorcoach operators.
We show our pride in Janesville at every opportunity. Through tradeshows, sales calls, presentations, and organization affiliations, we spread our Janesville spirit and invite everyone to visit Janesville and experience it for themselves!
We'd like to help anyway we can! Whether it's bringing a friend to Janesville or a conference for 500 people, the JACVB can provide assistance and ideas to help make it a special visit. If you're looking for something to do for the day, a weekend or longer, we have extensive information on Janesville, Rock County and our great state!
The Janesville Area Convention & Visitors Bureau leads, supports and promotes the area's tourism industry by marketing the region as a prime visitor destination, creating a positive economic impact for the community and enhancing the quality of life.
The JACVB is funded by city hotel room tax and receives approximately 60% of the room tax collected by the City of Janesville with the remainder going into the city's general fund.
The JACVB can help you bring a conference or event to Janesville by helping organize, make a bid presentation, furnishing supplies, nametags, and a tradeshow booth, and can provide volunteers to help with registration and questions. There is a Tourism Marketing Fund Grant program available to qualifying events. The JACVB can also help to promote your event through our printed calendar of events, JACVB website, weekly radio show and Wisconsin tourism websites.

Our Tourism partners

The Wisconsin Department of Tourism

Destinations Wisconsin

Destination Wisconsin Logo

Travel Green Wisconsin
As a Travel Green certified business, we have made a commitment to reducing our environmental impact.