JACVB Staff

As Executive Director of the Janesville Area Convention & Visitors Bureau I work to promote Janesville as a tourism destination for leisure, group and business travelers. We have a staff of 6 and a group of 25 volunteers and operate two facilities including a downtown office and Visitor Information Center off of Interstate I-90/39. Working with our Board of Directors and Tourism Partners I oversee the JACVB's main goal of driving travel to the Janesville Area. Utilizing our annual budget of $800,000 we market to not only leisure travelers but also motorcoach and meeting and conference groups.

I serve on the board of Directors of the Upper Midwest CVB Assocation working towards educational opportunities for travel and tourism professionals throughout the Midwest and currently serve as the Immediate Past Chair of Destinations Wisconsin.

As Marketing Director I am responsible for implementing the overall advertising, branding and marketing strategies of Janesville Area Convention & Visitor Bureau in the promotion of Janesville, Wisconsin's Great Outside as a destination. In this role I oversee the advertising program, marketing projects, graphic design, communications, including social media and public relations across all market segments. I also assist partner organizations, with marketing, both individually and through the JACVB Tourism Grant Fund.

Come visit us in Janesville, Wisconsin's Great Outside! Whether you walk into our office, our visitor center, or call 1 (800) 487-2757, as Operations Director and front line staff, I am here to offer you a smile and answer all of your questions. My work day might include greeting visitors and answering phones or managing data bases and working with finances.

Take a look at our website community calendar, full of things to do in Janesville! You may submit event information to me via E-Mail or through the "Contact Us" portion of the website.

As the Social Media Manager, my focus includes strategically planning, creating, and distributing content for the Janesville Area Convention & Visitors Bureau, Visit Milton, Visit Edgerton, and other tourism partners via social media pages along with other digital communication channels including our website, newsletters, and blogs. My favorite part of my day-to-day responsibilities is promoting the area's best-known attractions and hidden gems for both visitors to explore and residents to re-discover!

As the Visitor Services Representative, I oversee the Janesville Visitor Information Center (VIC) located at Palmer Park and I am the direct liaison between area visitors and the Janesville community. My duties include assisting visitors, organizing volunteers, and analyzing visitor trends at the VIC.

As the Information Specialist, my focus is on data collection and management for attractions, events, restaurants, and retailers in the Northern Rock County region, including the Janesville, Milton, and Edgerton areas. This information is used for our tourism websites, event listings, social media, and many other locations. If you have information regarding an upcoming event, business, or organization update please feel free to send that information to me.