Located along the Rock River, right on the Ice Age Trail, It's a Keeper Bait & Tackle is the area's largest bait shop with a huge selection of live bait and fishing gear. A 24-hour live bait vending machine is outside for you early risers. They are a DNR Licensing Agent. Flippin' Frog Ice Cream & Tasty Treats is available at the front window.
815 S Washington - Janesville - WI, 53548